MARKETING SERVICES

I work with firms in law, finance, and healthcare. These are sectors where clarity, credibility, and compliance guide how clients choose a provider. Most of the firms I support are small and mid-sized, with enough operational complexity to benefit from strategic marketing and a clear digital presence.

In legal, this includes high-street and regional practices with multiple departments, often ranging from 5 to 50 fee-earners. These firms usually have strong reputations but limited visibility, inconsistent marketing foundations, or websites that no longer reflect the quality of their work.

In finance, I support accountancy practices, advisory firms, and specialist service providers that need marketing built around accuracy, transparency, and the decision-making patterns of their clients.

In healthcare, I work with private clinics, therapy providers, diagnostic services, and wellbeing organisations. These firms rely on ethical communication, professional clarity, and a digital presence that helps patients and referrers feel confident.

The common thread is simple. I support firms that operate in trust-driven environments where the way you communicate influences reputation, client confidence, and commercial outcomes.

You do not need to begin with all four stages. Every engagement starts with a diagnostic to understand where your strengths are and where there are gaps in your marketing and digital presence. This ensures you only invest in work that will make a measurable difference.

Some firms begin with Define because their brand, message, or positioning needs clarity. Others start with Land because their website no longer reflects the quality of their work. In some cases, Convert is the priority because visibility is low or enquiries are inconsistent. And for firms with the foundations in place, Grow becomes the natural next step.

The ecosystem is flexible. The diagnostic helps us identify the most effective entry point, so you can move forward with confidence and avoid work that is unnecessary or poorly timed.

That is absolutely fine. Many firms I work with already have some form of website, branding, or internal marketing activity. The aim is not to replace what is working. The aim is to understand what supports your goals and what is holding you back.

During the diagnostic, I review your existing assets with fresh eyes. In some cases the foundations are strong and only need refining. In others, the message, structure, or visibility may not reflect the standards expected in law, finance, or healthcare.

If you have an internal marketing person or team, I work alongside them. If you already work with an agency, I can support strategy, direction, or specific gaps that need specialist input.

The priority is simple. We build on what you have and strengthen the areas that will create the most clarity, credibility, and commercial impact.

Every project works best when we approach it as a shared mission. I see myself as part of your team, and the work is shaped through collaboration rather than handed over in isolation. That said, I understand that leaders in law, finance, and healthcare have limited time, tight schedules, and operational pressures.

Your involvement is focused and purposeful. Most projects require an initial discovery session, occasional check-ins, and access to key information or decision-makers when needed. Outside of that, I handle the research, strategy, writing, and implementation so the work moves forward without disrupting your day.

You stay informed, not overwhelmed.
You guide the direction, and I manage the detail.

This approach respects your time while ensuring the work reflects your firm accurately and supports collective success.

You work directly with me. The strategy, writing, research, and day-to-day delivery come from one place, which means you receive consistent thinking, clear communication, and a single point of accountability.

For specialist tasks such as tricky website development or videography, I bring in trusted collaborators where needed. They support the project, but they do not replace the core relationship. You will always have direct access to me, and I remain responsible for the quality and direction of the work.

I know you value clarity and continuity. Working together in this way ensures the work stays aligned to your standards, your sector expectations, and the outcomes you want to achieve.

Yes. I regularly work alongside internal teams, and I come from an agency background myself. Many firms already have people or partners in place, but need additional clarity, direction, or specialist support that aligns with the expectations of trust-driven industries.

I can lead strategy while your internal team delivers day-to-day activity. I can support content and messaging while your agency manages design or advertising. And if you already have a website partner, I can work with them to refine structure, visibility, and conversion.

The aim is not to replace what you have. The aim is to strengthen it, create a clearer direction, and ensure everyone works toward the same commercial, credible, and compliant outcomes.

Timeframes vary depending on the work required, but I always provide a clear project plan before we begin. As a guide, most firms can expect the following:

Brand and marketing strategy
Usually 2 to 4 weeks, depending on the number of stakeholders involved and the depth of research needed.

Website design and build
A typical website project takes 3 to 4 weeks from approved content to launch. Larger sites or complex structures may take longer, but most professional service websites fall within this window.

Discoverability, content, and lead generation
Meaningful results usually develop over 6 to 8 months, as this work involves SEO, content strategy, publishing, and gradual improvements in visibility and authority. You will see progress earlier, but predictable inbound demand builds over time.

Brand growth and outreach
This is often an ongoing relationship. Most firms choose monthly support once the foundations are in place, with momentum building over 3 to 6 months depending on the activity.

Every engagement begins with a diagnostic so we can establish realistic timelines and set expectations clearly before any work begins.

I use a simple and transparent pricing model that reflects the type of work involved. Strategy and website projects are offered on a fixed fee. Everything else is charged at my hourly rate of £37.50, based on the time required to get your firm to where it needs to be.

For fixed-fee projects, you will always receive a clear scope and a defined price before work begins. This includes brand and marketing strategy, website design, website build, and any structured project with a predictable output.

For ongoing marketing such as content, SEO, and lead generation, the level of work varies depending on your current visibility, the strength of your foundations, and your commercial goals. After the diagnostic, I outline the time required and provide a clear breakdown, so you know exactly what to expect.

There are no hidden costs and no unnecessary commitments. Pricing is designed to be fair, flexible, and aligned to the pace and priorities of your firm.

Success is measured through clear, objective indicators that reflect both marketing performance and the standards expected in trust-driven industries. Every project is tied to the outcomes set out in the Service Provisions, so progress is monitored in a structured and meaningful way.

Depending on your project, measurement may include:

Clarity and positioning
Alignment across partners or stakeholders, a consistent message that reflects your values and expertise, and improved confidence in how your firm communicates.

Website and conversion performance
Conversion rates, user behaviour, key page engagement, and the ease with which clients can navigate your website and take the next step.

Search visibility and content performance
Impressions, click-through rates, keyword movement, content engagement, structured data improvements, and how visible you become for relevant queries across search and AI-led platforms.

Lead generation and enquiry quality
Volume, consistency, and quality of enquiries. Improvements in enquiry-to-instruction ratios, particularly when intake or CRM workflows are part of the work.

Reputation and long-term growth signals
Review velocity, sentiment, email engagement, outreach performance, and brand recognition over time.

You receive clear updates, practical explanations, and a direct link between the work being done and the outcomes set out in our aims and objectives. Rest assured, you will always know what is progressing, why it matters, and what the next step should be.

Compliance is built into every stage of how I work. I have extensive experience supporting firms in law where SRA guidance on marketing and transparency is concerned, and I have a ready understanding of finance and healthcare and the standards these sectors operate under.

This includes the SRA’s expectations for clear and accurate communication, the FCA’s requirements for fair and balanced information, and the professional and ethical standards set by regulators such as the HCPC and overseen by the CQC.

Before any work is delivered, I review the regulatory considerations relevant to your firm. This includes the accuracy of information, claims that could be interpreted as misleading, the presentation of fees, the use of client feedback, and the tone and structure of service pages. The aim is to ensure your marketing communicates confidently while protecting your professional obligations.

Throughout the project, I check content, structure, and messaging against sector guidelines so that what we publish reflects the standards your clients expect and the responsibilities your regulators require. The result is marketing that is credible, compliant, and aligned to the realities of your profession.

Most of the work is delivered remotely, which allows projects to move quickly without disrupting your schedule. Meetings, strategy sessions, and progress reviews are carried out online, keeping communication clear and efficient.

When work requires an in-person presence, I attend on-site. This can include discovery sessions, workshops, content gathering, or meetings where context and collaboration are easier face to face. The approach is flexible. You receive the support you need in the way that works best for your firm.

Yes. Internal processes are often the missing link between visibility and real growth, and they form an important part of the GROW stage. It is common for firms to generate more enquiries but struggle to handle them consistently, especially when intake, CRM use, or workflows vary across departments.

I can help you map and refine these processes so your firm can convert interest into clear next steps. This includes improving how enquiries are captured, clarifying responsibilities across teams, designing workflows in your CRM, and creating email templates or communication steps that guide clients through the early stages with confidence.

This work has been transformational for firms such as Leonard Solicitors LLP, where intake workflows, conflict checks, ID collection, and Legal Aid processes were redesigned to reduce delays and increase matter openings. The improvements enabled the firm to handle higher enquiry volumes, improve client communication, and support long-term growth.

Strong internal processes are a natural part of how marketing succeeds. They give your firm structure, consistency, and the operational clarity needed to turn visibility into measurable outcomes.

My work is built specifically for trust-driven industries. I do not take a broad agency approach, and I do not work across unrelated sectors. My background is in legal and tax, and I only support firms in law, finance, and healthcare. This means the work is shaped by a real understanding of regulation, decision-making patterns, operational pressures, and the standards your clients expect.

Traditional agencies often focus on volume, quick wins, or broad creative campaigns. They may have worked with professional service firms, but they do not specialise in them. My work centres on clarity, compliance, and credibility, with a focus on outcomes that make sense for regulated environments.

You work directly with me. The strategy, research, writing, and delivery are handled by someone who understands how SRA guidance, FCA expectations, and healthcare standards influence your communication. Every recommendation is made with your sector, your responsibilities, and your long-term reputation in mind.

This approach is not about marketing for the sake of activity. It is about building foundations, strengthening operations, and creating visibility that feels accurate, trusted, and commercially relevant for your profession.