Regulated professions are held to high standards. Accuracy matters. Clarity matters. Compliance matters. Bodies such as the SRA, FCA, ASA each set expectations that influence how marketing can operate in their industries. Marketing in law, finance, and healthcare needs to reflect those expectations while helping your firm stand out with confidence and credibility.
ABOUT
Making marketing a force for positive, measurable impact in industries that serve real human needs with purpose and integrity
Marketing in trust-driven industries carries responsibility. The way a firm communicates shapes stakeholder confidence, professional reputation, and the decisions people make at important stages in their lives. My work exists to support that responsibility with purpose, impact, and a commercially focused direction.
I help firms in law, finance, and healthcare strengthen the way they present themselves, improve how they are found and chosen, and create marketing that reflects the standards of their profession.
WHY
Why I do this work
I focus on marketing for trust-driven industries because their work matters to people throughout important stages of their life. To me, that is work worth doing, and I respect it. In law, finance, and healthcare, the way a firm communicates shapes how safe, informed, and confident people feel. Marketing should support that responsibility, not distract from it.
Over the years, I saw the same pattern repeat itself. Firms were doing important work, but their message was unclear, their digital presence was outdated, or their visibility did not reflect their expertise.
I built my consultancy to offer something valuable. A calm, credible approach rooted in strategy, compliance, and the realities of how professional services operate. Work that supports the professions that support real people, strengthens trust, and delivers measurable results.
BACKGROUND
Mikey Inglis
I am a hands-on marketing consultant with experience across agencies, in-house teams, and freelance consultancy. Over the years, I have seen how marketing succeeds in regulated environments and where it breaks down. That experience shaped the specialist work I do today.
My background includes leading the marketing for a B2B agency, managing campaigns that delivered measurable visibility, secured high-value opportunities, and strengthened the agency’s position through thought leadership and content strategy. In-house, I managed the marketing and sales function for a law firm, achieving a 164 percent increase in annual turnover through SEO, content, outreach, and intake improvements. That work included implementing a legal CRM, refining workflows, and supporting operational change that helped the firm scale.
As a consultant, I continue to support firms in law, finance, and healthcare with projects that improve visibility, strengthen credibility, and create more consistent enquiry flow. I have helped a law firm secure new geographical market share, supported a psychology practice through brand transformation and visibility improvements, and delivered measurable engagement and enquiry growth for a catering business through a brand refresh.
This experience gives me both the strategic perspective and the practical insight to understand what these sectors need from their marketing. It also means my work is grounded in real results, not theory. I take a calm, structured approach shaped by the standards, responsibilities, and expectations of trust-driven industries.
VALUES
Values that pave the way for success in marketing and relationships
My approach to marketing is guided by five core values. They shape the decisions I make, the standards I work to, and the way I support every firm I partner with. These values ensure my work remains clear, credible, and aligned to the expectations of trust-driven industries.
Purpose over profit
Why
I believe marketing should do more than drive numbers. It should drive meaning. I choose to work with businesses that make a positive difference to people’s lives, using strategy and creative to amplify the good that they do.
Relentless in pursuit
How
I never settle for “good enough.” I’m relentless in pursuit of outcomes that move the needle. Creative that connects. Strategy that converts. Marketing that drives real results.
Integrity in every action
Ethic
Working in regulated, trust-driven sectors demand honesty, transparency, and accountability. I hold myself to the same standards I expect from my clients – doing what’s right, not what’s easy.
Duty to the collective
Conduct
Every project I take on is a shared mission. Its success measured by collective achievement, not individual recognition. I see myself as part of your team, working side by side towards what is best for everyone. When purpose guides collaboration, the results speak for themselves.
Impact that inspires
Outcome
Every piece of work I deliver makes someone feel something. Understood? At the very least. Confident? 100%. Inspired? Absolutely. Because great marketing connects on a human level. It endures past conversion, and that is what makes real impact.
ETHICS
Marketing in regulated markets
Marketing in regulated markets plays a very different role to marketing in other sectors. In law, finance, and healthcare, people are not buying products. They are seeking positive outcomes, reassurance, and expertise, often during pivotal moments in their lives. The way your firm communicates influences how safe, informed, and confident they feel about choosing you. That responsibility shapes how marketing should be approached.
This means generic approaches rarely work. Tactics that feel acceptable in other industries can undermine trust in regulated ones. The work requires an understanding of how stakeholders interpret information, how decisions are made, and what they need to feel reassured. It also requires a thoughtful balance between visibility, professionalism, and responsibility.
My experience across these sectors has shaped the way I support them. Every project is built around purpose, accuracy, and a steady path to measurable results.
Let's talk
APPROACH
A marketing framework built
for trust-driven industries
My approach is shaped around a connected framework that brings clarity, structure, and momentum to your marketing. Regulated markets need more than isolated tactics. They need an approach that reflects how clients think, how trust is built, and how decisions are made. My marketing ecosystem provides that structure.
Define. Land. Convert. Grow.
Each stage supports the next, forming a system that is clear, compliant, and aligned with the standards expected in law, finance, and healthcare. It brings direction to your marketing and helps your firm move steadily toward measurable, meaningful progress.
WORK
Real projects. Real outcomes
The work I do is grounded in real outcomes. I have helped law firms strengthen their visibility, rebuild their digital foundations, and achieve measurable growth, including a 164 percent increase in annual turnover through targeted SEO, content development, and improved intake processes.
I have supported firms entering new geographical markets, helping them secure local market share and attract international-level enquiries through a clearer message and a stronger online presence. In healthcare, I have helped practices refine their positioning, improve their visibility, and attract meaningful contracts and referrals from audiences that value clarity and credibility.
Across all projects, the aim is consistent. To create marketing that reflects the standard of the profession, communicates value with confidence, and supports steady, sustainable growth.
CASE STUDIES
CLIENTS
Who I work with
I support firms in trust-driven industries where clarity, compliance and credibility shape every decision. Each sector has its own expectations, pressures and decision-making patterns, so the work we do is shaped around how your clients think and what they need to feel confident.
Law
For law firms navigating competitive local markets, where demand can rely too heavily on referrals, commoditised legal services drive price pressure, and intake friction impacts client onboarding. You need marketing support that respects SRA boundaries, yet brings the work you want to be known for.
EXPLOREFinance
For accountancy practices and financial advisers facing stronger visibility from consolidators and digitally mature competitors, where fee income sits heavily in compliance work, and advisory capability is difficult to package. Demand isn’t the issue. Control over the work mix is.
EXPLOREHealthcare
For psychology practices and medico-legal services that are clinically capable, but digitally unconvincing. When scope, process, and value are hard to assess, decisions slow down and opportunities are lost. You need strategic, ethical marketing that supports buyer confidence.
EXPLORETrusted by professional services
Marketing that combines creative with compliance in trust-driven industries
I take a genuine sense of pride in the work I do and who I do it for. Supporting firms in trust-driven industries means supporting the people and communities they serve, and that matters to me. I’m proud to deliver strategic, creative marketing that satisfies your needs, respects your compliance requirements, and serves the people who rely on your expertise.
Marketing is often seen as noise. I prefer to see it as guidance. When it is done with purpose and integrity, it helps people make informed decisions and helps firms feel confident in how they present themselves. That is the kind of work I am committed to delivering.
