CASE STUDIES

Real projects. Measured outcomes. Marketing built for regulated, trust-driven industries.

These examples demonstrate how the Define > Land > Convert > Grow framework performs in practice, across legal, healthcare and service-led organisations.

FRAMEWORK

Demonstrating real success of the marketing framework

Every project is shaped by a structured marketing system. Strategy comes first, then the rest follows with purpose.

The Define, Land, Convert, Grow framework ensures that positioning, visibility, user experience and long-term reputation work together. Each case study below reflects one or more elements of this system in practice.

Marketing services framework.

CASE STUDIES

Work to be proud of

The impact of clear strategy, credible communication, and commercially focused execution is best shown through real work. These case studies demonstrate the measurable outcomes delivered for clients across legal, healthcare, and specialist service sectors.

Leonard Solicitors LLP

164% Growth in 12 Months

A full marketing ecosystem rebuilt the firm’s visibility, strengthened its digital presence, transformed intake through a purpose-built CRM workflow, and created a predictable pipeline of high-quality enquiries.

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Crystal Pathways Ltd

52 Qualified Leads in 10 Weeks

A complete positioning and website transformation repositioned this mental health provider with clinical credibility, ethical communication, and a visibility-led SEO strategy that delivered relevant, measurable inbound growth.

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Leonard Solicitors LLP

Local Expansion and a High-value International Case

A strategic website restructure established dual-location visibility in Southampton and Bournemouth, secured new local market share, and unlocked national-level instructions, including an international maritime crime case.

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Sophie’s Kitchen Sussex

103% Enquiry Growth Through a Brand Refresh

A personality-led refresh aligned tone of voice, identity, and content with the business owner’s authentic style. The result was a significant uplift in engagement and enquiries without increasing ad spend.

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Trusted by professional services

CLIENTS

Who I work with

I support firms in trust-driven industries where clarity, compliance and credibility shape every decision. Each sector has its own expectations, pressures and decision-making patterns, so the work we do is shaped around how your clients think and what they need to feel confident.

Law

For law firms navigating competitive local markets, where demand can rely too heavily on referrals, commoditised legal services drive price pressure, and intake friction impacts client onboarding. You need marketing support that respects SRA boundaries, yet brings the work you want to be known for.

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Finance

For accountancy practices and financial advisers facing stronger visibility from consolidators and digitally mature competitors, where fee income sits heavily in compliance work, and advisory capability is difficult to package. Demand isn’t the issue. Control over the work mix is.

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Healthcare

For psychology practices and medico-legal services that are clinically capable, but digitally unconvincing. When scope, process, and value are hard to assess, decisions slow down and opportunities are lost. You need strategic, ethical marketing that supports buyer confidence.

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