Search Engine Optimisation. Results. Performance. Marketing.
Remarkably effective SEO Campaigns using technical and creative solutions.
Search Engine Optimisation (SEO) can take your your website marketing strategy to the next level. By boosting your website’s search engine visibility, I can help you attract more customers.
Search Engine Optimisation. Results. Performance. Marketing.
Remarkably effective SEO Campaigns using technical and creative solutions.
Search Engine Optimisation can take your your website marketing strategy to the next level. By boosting your website’s search engine visibility, I can help you attract more customers.
Every business wants to be on the first page of search engine results, but most fail to understand they have to earn it.
That’s because Google uses a number of metrics to score the quality of your website and its content.
I will always only use organic methods within your SEO campaign. That means no bots or spam, just quality content and other proven tactics to drive relevant, targeted traffic to your website.
My SEO strategies are tailor made to your industry and business, to help you rank higher on search engine results, putting you ahead of your competitors. I will conduct a comprehensive analysis of your website, identifying key areas for improvement and implementing targeted solutions to enhance your online presence.
A complete SEO package for your website
SEO Audit
I'll provide you with an audit that analyses your website to ensure search engines can find, crawl and index your web pages for full visibility.
SEO Consultancy
I'll help you define your SEO objectives and develop a winning strategy. If you already have an in-house marketing team, I can advise and assist your team with the best approach.
Keyword Research
I'll research keywords based on your products and services to help guide my approach, and of course consult you with any particular words you'd like to rank in.
Website Structure
The way your website is structured and designed can impact your SEO performance. I'll analyse your website sitemap, and provide recommendations and assistance.
Link Building
Back linking is still a fundamental measurement in SEO performance, but should only be executed organically. This encompasses content marketing, effective PR and outreach.
Content Marketing
Quality content is the key to a successful SEO campaign. I'll ensure that any content created is on brand and suitable for your audience.
Outreach
To maximise the visibility of your brand, i'll seek to arrange connections with online influencers and create noise about your products and services.
Social Media
Although search engines are not yet understanding social algorithms as part of a SEO measurement, it's important to connect with your audience on all platforms.
Reporting
I love results as much as anyone and i'll provide monthly reporting on your websites visibility, analytics and conversions. This is a great way to visualise your ROI.
With a results-driven approach, will guarantee that you’ll see a measurable improvement in your website’s search engine rankings and overall online traffic. Contact me to help you unleash the full potential of your website with my reliable and trusted SEO service.
Frequently Asked SEO Questions
Search Engine Optimisation (SEO) is what Digital Marketers do to get your website appearing in Google searches. It involves optimising your web content, meta titles and description to key words related to your products and services. Google search ranking is measured by Google algorithms that determines which website contains the most relevant information to the search term.
It can also be measured on how fast your website loads (Core Web Vitals), and your websites authority (inbound and outbound links).
By optimising your page content, will give your website every chance of success in standing out to search engine algorithms, ranking you higher in searches queries, which ultimately leads to more website traffic and customer trust.
An SEO audit is the analysis of the factors that impact a website’s visibility to search engines. These typically provide insights around:
- Core Web Vitals
- Indexing and crawlability
- Website structure
- Competitor benchmarking
- Keywords
- On-page SEO
- Website authority
My SEO service is based on the number of days a month I need to secure you the best results, which vary depending on what you’re looking to achieve and how competitive the search terms are. I don’t do fixed fees because all my SEO campaigns are bespoke based upon your business. I will however, provide an estimated timeframe to get the results you need, which will form a part of the overall costs. Rest assured, I will always aim to deliver results as quickly as possible.
Before I commence with your SEO project, the first objective is to set some goals. I’ll ask questions like ‘what is the monetary value of a newly qualified lead?’ amongst others to form goals we can aim towards.
I like to measure SEO campaigns in two areas, input and output.
Measuring input informs us on the current situation and progress made on satisfying SEO metrics, such as keyword rankings, website authority, on-page SEO, core web vitals etc.
Measuring output informs us on how the SEO campaign performed, by analysing user behaviour and conversions. For example, website traffic, engagement, scroll depth, and of course, sales and leads.
I provide my all my SEO client’s with a monthly report that covers the input and output of their SEO campaign.
Digital Marketers use a variety of tools that provides them with insights around popular search terms related to your products and services. The most common tools are Google Search Console, using the keyword planner in Google Ads, SEMrush and WordStream. I will always ask my clients what search terms they specifically want to rank for.
Content marketing is about linking your audience with your brand. Your content should be unique because your brand is unique, and of course, should sound and feel like you. With that said, you ought to be answering the questions your audience are asking. Just like this FAQ, allows your answers to be found in Google Search.
Google is a stickler for quality when it comes to content, so whatever the purpose of your content, having information with depth and breadth about the products and services you provide will increase website traffic and engagement.
Backlinks are simply links from one website to another. Using links in any website content contributes to better SEO performance but these sources need to be relevant. Where links direct users to your website, will contribute to your website authority. The more authority the awarding website has, the more search engines will score the receiving participant.
The idea is to prove to search engines that you’re a trusted source, which ultimately supports your ranking in search results. This method is also the backbone of marketing outreach, where online influencers and publications are talking about your products and services. Their content will link to your content, and hence you have quality backlinks to your website.
When we talk about website structure, we refer mostly to your sitemap and website usability. Your sitemap is how your website is structured, i.e, Home Page, which links to your blogs, service/product pages, and so on.
It’s important that your sitemap is easy to navigate around, for both your users and search engine crawlers. This forms a part of your SEO performance. Websites with easy navigation for bot crawlers will ultimately score better in SEO rankings.
The trick is to ensure you have links to other relevant pages of your website using descriptive anchor text.
Alternative ways to increase Website Traffic
Google Ads Management
Content Marketing Consultancy
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