Content Marketing
Captivating content marketing that engages and converts your audience.
Get a content marketing strategy to connect with more customers who’ll love your business.
Content Marketing
Captivating content marketing that engages and converts your audience.
Get a content marketing strategy to connect with more customers who’ll love your business.
Without a content marketing strategy, you’ll likely find that your audience has little knowledge or trust in your brand. This can have a domino effect on your overall business performance.
Content marketing is about educating and engaging your target audience. The more value you provide your audience in the form expert knowledge, the more you’ll encourage them to purchase your products or services.
Content can come in many formats. Blogs, podcasts, images, and videos are effective media types I use to deliver your passion to your audience. I’ll use these to showcase your company’s industry knowledge and authority, establishing your brand visibility, and helping you gain consumer trust.
But first, I’ll take the time to understand your brand, industry, and your audience to build a winning content marketing strategy. We’ll establish what it is you want to gain from your content marketing strategy and build steps to achieving your goals. Each month I’ll use analytics to monitor your content marketing’s success by measuring brand visibility, traffic, engagement, and conversions.
What's included in my Content Marketing services
All content I produce is SEO optimised, meaning your blogs and articles will appear on Google when your audience searches related queries. With thorough keyword research and an understanding of what questions your audience are asking, your content will appear at the top of Google’s search results and deliver that important valuable knowledge to build trust with your audience.
Copywriting
I draft compelling, conversion-focused website copy that educates and engages your audience. From service pages to blogs and articles, each have a purpose to inform and direct your readers to take action.
Marketing Outreach
To maximise the visibility of your content, I’ll seek to arrange connections with publishers, bloggers, and online influencers to create noise about your products or services.
Media Types
Why not turn your content into a podcast, video, or even an infographic? Not everyone has the time to read a blog. I'll convert your content into other media formats to reach and engage more people.
Link Building
I’ll build links to your website so Google will rank you higher and increase your traffic. This is called increasing domain authority and contributes to your SEO performance. It also provides assurance to your audience that your products and services are recommended.
Are you ready to increase your brand awareness, website visitors, and sales? Contact me today for your personalised Content Marketing strategy!
Frequently Asked Content Marketing Questions
Content marketing is the brand and strategy behind copywriting and other content types seen in media formats. Its focus is to attract more visitors to your website with that content being of value to them. Content can come in different types of media formats, such as blogs, articles, white papers, case studies, graphics, and videos.
Content marketing is highly effective when content is published on high authority third party websites that are often visited by your audience. This shows that your products and services are recommended and contributes to your own domain authority when linked to your site.
Content marketing drives brand awareness, trust, and subsequently generates sales for your business. A good content marketing strategy will increase your website traffic and converts visitors.
I mostly use Google Analytics to measure the success of any content marketing campaign. With this, I’ll look to find out how many visitors landed on your content, how many of these engaged with your content and how many bounced. For RIO, content marketing is measured on sales, new leads and email subscriptions.
Additionally, we’ll want how your content ranks on Google search. So, I’ll use platforms such as Google Search Console to find out where your content ranks in related search terms.
Search Engine Optimisation (SEO) is what Digital Marketers do to get your website appearing in Google searches. It involves optimising your web content, meta titles and description to key words related to your products and services. Google search ranking is measured by Google algorithms that determines which website contains the most relevant information to the search term.
It can also be measured on how fast your website loads (Core Web Vitals), and your websites authority (inbound and outbound links).
By optimising your page content, will give your website every chance of success in standing out to search engine algorithms, ranking you higher in searches queries, which ultimately leads to more website traffic and customer trust.
Alternative ways to increase Brand Engagement
Email Marketing Consultancy
Social Media Management
Let's get you started
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